Mosh pit nappy, designed to avoid queues at gig loos, sells out
The limited-editor Pit Diaper, specifically for mosh pits at music gigs, was available for $75 (£59) before selling out.
It was sold by US firm Liquid Death, a sparkling water brand known for its unusual heavy metal-style images and marketing.
The firm’s promotional material said: “If you’ve been to a concert, you know the scariest place isn’t the mosh pit. It’s the bathroom.
“Now you can avoid having to brave that hellscape with the new Pit Diaper,” adding that it helps fans “relieve themselves in the safety of the mosh pit”.
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The company has teamed up with an adult incontinence brand to produce the black pleather accessory, which includes metal studs and chains.
Liquid Death has an unusual range of merchandise, some are tongue-in-cheek.
Products include misfortune cookies, fortune cookies but with gruesome predictions inside, a soap designed for psychopaths and a can of drink duct-taped to a wall for $5.2m (£4.1m) – as opposed to a banana duct-taped to a wall.
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Drummer Ben Koller, who wears the diaper in the promotional video, has commented on X about the media attention he has received.
“Crotch thrusting in a leather diaper on Chicago local news definitely wasn’t on my 2024 Bingo Card. Life is ridiculous.”
Liquid Death has not yet commented on whether further stocks will become available for sale.
