LA fires: ‘Million Dollar Listing’ stars raise alarm about illegal price gouging

Last Updated: January 15, 2025Categories: EntertainmentBy Views: 15

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“Million Dollar Listing” stars Josh Flagg and Josh Altman are already getting to work attempting to help the victims of the Los Angeles fires navigate the real estate market after losing their homes.

In an interview with Fox News Digital, Flagg addressed concerns over illegal price gouging within the rental and housing market.

“Well, the thing is, you know, I don’t know the exact laws, but there are legal consequences for price gouging. For example, if the house was on the market prior to this happening, and then you just raise it five times the price during a natural disaster, that’s against the law,” Flagg said.

Josh Altman, Josh Flagg and Pacific Palisades fire

“Million Dollar Listing” stars Josh Altman and Josh Flagg share how the Los Angeles fires are affecting the housing market. (Getty Images)

He continued, “So, what people are doing and, to not do it illegally, is… people that were not marketing their homes before are just now taking advantage because you can ask whatever you want for a house. You just can’t do it, then a natural disaster happens, and then you triple the price. That’s the problem.”

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Homes in Pacific Palisades and Altadena have been demolished after the Los Angeles fires. Both the Palisades Fire and Eaton Fire remain active in Los Angeles County, according to Cal Fire.

“Well, the thing is, you know, I don’t know the exact laws, but there are legal consequences for price gouging. For example, if the house was on the market prior to this happening, and then you just raise it five times the price during a natural disaster, that’s against the law.”

— Josh Flagg

Per Cal Fire, more than 12,000 homes, businesses and schools have been lost to the fires and more than 100,000 people have had to leave their homes.

According to Flagg, there is not enough inventory in Los Angeles for all the people who have been displaced.

A rainbow rises over firefighters as they monitor the Palisades Fire

A rainbow rises over firefighters as they monitor the Palisades Fire in Mandeville Canyon on Jan. 11. (AP Photo/Eric Thayer)

Josh Flagg smiling

Josh Flagg warned of potential illegal price gouging on rental properties after the Los Angeles fires. (Dia Dipasupil/Getty Images)

“This is why there’s like, you know, open houses with a line around the block of people. There’s just not enough inventory. A lot of my clients have investment properties, so you fill up the investment properties. I mean, look, at the end of the day, it’s not like these people are going to be on the streets.

“Right now, this is very scary. But at the end of the day, there will be a place for everyone to go. It’s just determining that now and everyone’s scrambling. It’s like any disaster. In the beginning, it’s a nightmare and then everything just works itself out. But it’s not fun while you’re waiting,” he continued.

WATCH: ‘Million Dollar Listing’ star Josh Flagg raises alarm about illegal price gouging

Flagg’s former “Million Dollar Listing” co-star, Josh Altman, told Fox News Digital the housing market is “madness” on the heels of the Los Angeles fires.

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“It’s way worse than you could ever imagine,” he said. “My friends and people with the police force that I’m friends with that have toured it just said it’s something you have to see to really even try to wrap your head around. And it’s a hundred times worse in real life than you can imagine by just watching it on TV or on the internet or on Instagram or TikTok.”

Palisades fire

The Pacific Palisades Fire has left thousands of people displaced. (Apu Gomes/Getty Images)

Josh Altman

Josh Altman says the Los Angeles fires have caused “madness” in the community. (Gabe Ginsberg/Getty Images)

Altman explained that since the election, the real estate market has been “a little quiet,” but it started to pick up before the fires. Now there are thousands of people in the market and not by choice.

“There’s not a lot of inventory to begin with, and now all of a sudden you have a thousand-plus new people in the market, whether they’re buying or renting, depending on their financial situation and depending on their family situation,” Altman said.

WATCH: Josh Altman calls aftermath of Palisades Fire ‘madness’

“It’s going to be years till this gets fixed up, the houses get finished. I mean, it’s going to be two years to build a house. It’s going to be a year to get permits. And then are you going to want to live among 10 other houses on the street that are being developed as you lived there with your children?

“So they immediately then just go into a three-year lease. That’s it. And then you go into the people who just say, ‘You know what? My kids are 5. They’re going to be 10 by the time this comes back together. They’re going to be in different schools. So we’re not even going to go back there. We’re going to get the insurance money. We’re going to buy a house, and we’re going to sell the land.’ So that’s really what I’m seeing across the board mostly right now,” Altman explained.

Altman shared with Fox News Digital a letter, penned by Jason Oppenheim and Ben Belack, to Gov. Gavin Newsom and Los Angeles Mayor Karen Bass, calling for “practical adjustments” to the current California laws that affect those who have been displaced.

Jason Oppenheim portrait shot in Oppenheim Group office

“Selling Sunset” star Jason Oppenheim penned a letter to Gov. Gavin Newsom and Mayor Karen Bass asking for legislation to be changed after  the Los Angeles fires. (The Oppenheim Group)

Oppenheim and Belack requested that the California Fair Plan Insurance should increase their coverage to $6 million and include liability insurance. They also requested that any person who has suffered from losing their home and looking to sell their land should be exempt from the mansion tax (ULA transfer tax). 

WATCH: Josh Flagg says there’s ‘not enough’ inventory within the housing market in Los Angeles following fires

They also requested that property taxes should be paused for any properties affected by fire until the property is “rebuilt, or immediately re-assessed at land value.”

Oppenheim and Belack’s letter gained 48 endorsements, including signatures from Altman and Mauricio Umansky.

Mauricio Umansky red carpet

Mauricio Umansky is helping find housing for people displaced from the Los Angeles fires. (Jason LaVeris/FilmMagic)

A person walks amid the destruction left behind by the Palisades Fire in the Pacific Palisades neighborhood

A person walks through the destruction left behind by the Palisades Fire in the Pacific Palisades neighborhood on Jan. 9. (AP Photo/Jae C. Hong)

Umansky, founder and CEO of The Agency, a real estate and brokerage firm primarily located in Southern California, told Fox News Digital they have been working hard to get housing for displaced clients who live in places like Pacific Palisades. Umansky also starred in the Netflix reality series “Buying Beverly Hills.”

He said 25 staff members and agents there have also lost their homes. 

“It’s just been extremely difficult to deal with that,” he said. “On top of that, we do have offices directly where everything is happening in the Altadena Fire, the Pacific Palisades Fire, the one up in Malibu, and we have a tremendous amount of clientele, colleagues, friends, brothers, sisters that have all been affected by the fires. Obviously, the most devastating is the complete loss of a home and the people being displaced and evacuated and not being able to go home.”

Mauricio Umanksy red carpet

Mauricio Umansky is the founder and CEO of The Agency, a real estate and brokerage firm primarily located in Southern California. (Joe Scarnici/Getty Images for Jaguar Land Rover)

He said the people left homeless need the most help in finding a place to stay. 

“And that’s what we do for a living,” he said, adding that they are also imploring landlords not to take advantage of the desperate situation.

Firefighter battles the Palisades Fire

A firefighter battles the Palisades Fire amid a powerful windstorm on Jan. 8, 2025, in Los Angeles. (Apu Gomes/Getty Images)

He added, “And that humanity has been amazing. People have just been wanting to be helpful for the most cases.” 

WATCH: ‘Million Dollar Listing’ star Josh Altman says it will take ‘years’ for Pacific Palisades to rebuild after fire

His team has also brainstormed about how to unlock more housing during the crisis. 

“There’s definitely going to be a shortage of housing going on, particularly short-term housing and rentals and all of that stuff. And, you know, we have asked a bunch of our developers in Los Angeles, new development developers that are sitting with vacant homes and unsellable condominiums, to think about opening up those condos and to opening up that inventory to short-term rentals.”

Firefighters work from a deck as the Palisades Fire burns a beachfront property

Firefighters battle the Palisades Fire in Malibu on Jan. 8. (AP Photo/Etienne Laurent)

He said they’ve also been talking to staging companies about how to ge those homes furnished faster. 

The Agency is also helping clients file claims with their insurance company.

WATCH: Realtor Jason Oppenheim explains how he’s trying to help those affect by the California fires

“A lot of these people are really, really struggling with their minds and their mindset, and they’re not able to think, they’re affected,” he explained. “They’re frantic. The calls are intense, and we’re just trying to do as much thinking for them as possible and just be, you know, really empathetic.” 

He said they have a large clientele base in the affected areas, and they are collaborating with the rest of the real estate community. 

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“This is not about who’s better or who’s not,” he said. “This is about all of us getting together to help the community, to help our community where we live, where we have our brothers and sisters. And so we’re working with all of the real estate agencies. This is a collaborative effort.”

Mauricio Umansky

Mauricio Umansky said the housing market in Los Angeles is a “frenzy.” (Nathan Congleton/NBC via Getty Images)

He said people who have available guest houses or spare rooms can help in the crisis by taking people in.

“There’s going to be a tremendous amount of people out there looking for homes,” he said. “There’s a frenzy. There’s multiple applications for the same homes right now. And, you know, I just implore that, you know, nobody takes advantage. So far, humanity has been very good.”

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Fox News Digital’s Emily Trainham contributed to this report.

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